Business Hack – Using Time Zones to make more Sales Calls

During one startup, we had a national audience whom we wanted to sell our service to. With the founding partners still working their full time jobs at the time we found ourselves making calls on the way to work, on lunch breaks and on the way home. Living in EST, often when we were calling was when people were out to lunch, not in yet and luckily the best part of the day was at the end since people were usually at their desk.

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Instead of focusing on our local area, we realized that we can market nationally so why not use the time zones to our advantage. If we took lunch at 11am, we cold called Chicago and would catch people before lunch since it was 10am. We were able to call into western time zones and catch the early crowd before their day got busy and at the end of our day at 5pm it still left us up to 4 hours of calling time on the west coast since many decision makers still camp out until 6pm.

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This is the kind of creativity that helps a startup survive. This is the kind of business hacking I am talking about. You’re sitting around, lying in bed, driving or soaking in the shower trying to find a hack to give your self and your company a boost. Always keep looking at ALL the angles so you can squeeze as many ideas as you can for your business.

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