Franchise Review - Super Suppers
By James Phillip on Mar 9, 2008 in Franchise
The wife and I have looked at these type of places before and always ended up at our local market. On the other hand we just put an a gourmet kitchen in our new home loaded up with Wolf to the nines so I could be a bit bias.
But I can already tell you this review is not going to come out on the good side even if I had a family of 6 and hated to cook. We have seen many like places go out of business around here and for me I just have a hard time justifying any additional cost when it comes to feeding the family. But let me say this, I see where this business could do well for parties, events or families going through a period where cooking 3 squares a day is not doable so the real question is can this business do well enough on those kind of customers?
Lets take a look at the basics
Liability - Low (fish allergy maybe? not sure I find a huge liability risk for this business but I could be wrong)
Franchise fee - $35,000 (bit on the high side, along with a royalty fee of 4%)
Startup Cost - $100-263k (information seems to vary but I can see where the build out could be costly)
Risk - High (noted earlier, I have to question the kind consistent business)
People on the net seem to rave about the Super Supports which could prove me wrong about my thoughts. Although seeing some like businesses die around here was not a good sign but maybe Super Suppers has a better product \ brand. I am sure the area you place this franchise will determine a lot about your success.
The downside is noted so well from another review that bascially called it an assembly line stouffers which could be true. The same reviewer also noted the food was not as good as expected. My own business sense says will a family come back time after time and year after year to these kind of places and I have to think no. Sooner or later it gets old or you want to save money. They are a rather new franchise so I want to see how well they do over the years. Once the “coolness” wears off in the area you serve then what? Or will the part\event business keep them busy enough?
The cost factor for the meals seem reasonable as I could go to KFC and drop $25 for a family of four on the other hand I have not see many talk about the portion sizes. The real savvy consumer knows there is no way they can offer you the same amount of food you would buy at Meijer, have 2-5 people on site, cleaning, prep and business overhead and offer it to you cheaper then you could have bought\fixed it.
But they do save you time and hassle so what is that worth to you? DO your homework and if the area will support a business like this you maybe it will turn into a huge success for you because many around the net seem to think highly of this business.
If you enjoyed this post, make sure you subscribe to my RSS feed!


